Athletes In Action is Campus Crusade’s sports ministry. They have ministries that work with professional athletes, teams of their own that play all over the world, and many more things that are sports related. All of it is done with the ultimate goal of reaching people for Christ. I recommend checking out their site and seeing all the many creative ways that they are using sport to further God’s kingdom.
On a side note, the term Geeks in Action that I use on my personal page is a play on the name of Athletes in Action. When we were at new staff training there were a number of AIA staff there. I told them we were working at headquarters because there was no ‘Geeks in Action’ ministry.